This video was created for two popular London grime artists, DJ Champion and MC Serious. 3 gigs were recorded by London based Photographer, Charlotte Pearce, who shot the footage over the course of a weekend. The footage was colour graded and edited by myself with Direction from Charlotte who also took the splendid photos below from the gigs.
Social media is widely used as a promotional tool and as video creators we have to evolve with these trends. With platforms like Facebook, Twitter and Instagram, content has to catch a persons eye straight away before they flick past. Horrendously, this is referred to as a ‘Thumb Stopping Moment’. This edit of the video was created specifically for social media and is designed to quickly draw people in.
This video was my Final Major Project at University. It was the video that got me my degree and it was the video that made me fall in love with the entire filmmaking process. From planning and shooting the footage, through to editing, colour grading and sound mixing. Whilst it doesn’t look like much (HD video was not a thing back in 2009) this video was the start for me and holds a very special place in my heart. Sound was produced and mixed by myself and the late, great JJ Metcalfe.